It all starts with the price of video games. Sixty dollars
is actually a whole lot to ask consumers to pay for a brand new game and with
an economy in bad shape like ours, many people don’t have the money to pay for
them. It took me about a year to save up
enough money to buy Halo 4, Assassin’s Creed III, and Borderlands 2 on their
release days, but not everyone has that luxury.
With that in mind it’s easy to see how developers of very popular franchises,
such as Call of Duty, continually put out games with the same title because they
know that fans will buy them. Likewise, fans of
the series will already know what they’re getting into.
Wouldn’t that make things a little scary for unestablished developers, who don’t have popular franchises, to put a fresh new idea into the market? They probably shy away at the idea of making AAA
titles because of how much money they could potentially lose. And if they do
try to release a fresh new IP, they have to compete in a market dominated by
titles that have already established great names. This has to be the answer because I refuse to
believe that people have run out of good ideas for games.
Take a look at 38 Studios as a prime example of what I just
said. As a brand new company founded by
baseball great, Curt Schilling, they only released one game, Kingdoms of
Amalur: Reckoning. The game didn’t
really fare too well, getting very mixed reviews and not selling as well as it
should have. They did see moderate
success, but not the kind a well-known AAA title would have. In the end, the company was shut down due to the
inability to pay on its 75 million dollar loan from the state of Rhode Island while
also not being to pay its employees. Some
people may think that the company was in over their head, but the truth is that
they were trying to put a huge RPG on the map while dozens of well-known RPG’s
controlled the market. I think that if
38 Studios started small and made a name for themselves, they would have
survived a lot longer in the industry, but the fact of the matter is that they
shouldn’t have to. A lot of pretty good
developers and designers worked on the company’s only game while being comfortably
funded. Yet Kingdoms of Amalur still failed.
So what do we get now?
Will all new IP’s just wither away and die over the course of the next
few years? No, but that’s because the
fresh new ideas are being developed for Arcade releases. Why? It’s because they cost much less than a full
packaged game and they can easily be downloaded onto consoles and
computers. The only problem is that they
lack the length and depth of a AAA game.
That’s not to say that arcade games are weak, many of them just lack the
ingredient that can formulate a great story with extremely fun game play. They are catching up though. I’ve seen more creative ideas spawn in this
realm in the past few years and it’s even better in the indie game realm where
passionate new developers can create super low budget games without the fear of
going bankrupt. I feel that if the
developers have less worry about having a job and more concern for their work,
we will see a rise in new companies and new ideas. But as long as brand new
games are being sold for sixty dollars, it will be extremely rare to find great
new IP’s. As gamers we look at these new
ideas that have never been played by the public before and we are cautious. We
don’t necessarily want to spend our hard earned money on a game that may or may not
be good. We take the risk of purchasing
something that could potentially be a total flop and if it is, we cannot get
our money back. Heck all we can really
do is hope some idiot on eBay will pay full price for it, otherwise you’ll get
half back what you paid for the game with in store credit at your local
Gamestop. So what do we do instead? We wait until the game is stupid cheap and we
buy it. Or we rent it from the Redbox or
Gamefly. If we rent the game and like it
enough we will potentially fork over the cash for it, but if we don’t like it,
we’ll forget about forever. By the time
we come around to buying it, the developer has already lost money.
So what do we need to do?
Well first off, we need to get rid of the fear on both fronts. Gamers
should not be worried about purchasing a game with fear that it might suck, which
leaves them feeling that their money could have been better used as toilet
paper to wipe their asses with.
Developers should not have to be fearful of creating a new idea and
going bankrupt because it didn’t work out. Failing is a part of succeeding. Plain and simple, games need to be
cheaper. If not, we may never see another
rise in new ideas and that is shameful.
It’s not like it’s an impossible endeavor to lower the price of
games. With new technology we are seeing
improved game engines, such as the Unreal Engine 4, that will make it so games
can be produced faster. Games can go to strictly
download only. I love owning a copy of my game on disc
because I love the cover art and stuff, but if games went to download only, I
would be okay with it if it meant having a less expensive hobby. I’m already accustom to purchasing my books
on an ereader rather than buying a hardcopy at the store so I am sure I can adapt. The developers could maybe spend less money on
marketing their games? I know that sounds crazy,
but companies spend boat loads of money marketing their games and that sixty
bucks that millions of people fork over are helping pay for it.
I’m not recommending that games drop down to the
price of DVD’s, but helping make it so people aren’t afraid to create and aren’t
afraid to purchase would be nice. Hell,
if it doesn’t happen, I don’t mind using all my video game spending to be on arcade
and indie titles, at least with that option I’ll have new ideas to explore while
still having the option to participate in Halo 47.
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